Big Bird Tweets: How corporations use social media to gauge public persona – Computerworld - Abby Cadabby!

Big Bird Tweets: How corporations use social media to gauge public persona – Computerworld

Published March 7, 2012 | By admin

Big Bird Tweets: How corporations use social media to gauge public persona Computerworld In the media industry, your whole world is about ratings,” said Noah Broadwater, CTO of Sesame Workshop, the production company for Sesame Street . “So yeah, Big Bird tweets.” The need for a corporate focus on social media was part of this week's CITE …

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Big Bird Tweets: How corporations use social media to gauge public persona – Computerworld

Posted in Abby Cadabby Articles | Tagged broadwater, corporate-focus, elmo, focus-on-social, gauge-public, media, sesame-street, sesame-workshop, social-media, table-border, the-media, the-production, use-social, week

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Big Bird Tweets: How corporations use social media to gauge public persona – Computerworld